Point of View: Behavioural angst
Joe Mandese
A few years ago, I took up golf, started shopping for a set of clubs and did some research on sites, such as Callaway.com.
Ultimately, I ended up buying a set of Pings, but to my surprise, ads promoting Callaway golf clubs began appearing on websites I visited that had nothing to do with golf. That was about five years ago, and the Callaway ads are still following me around, even though I am no longer in the market to buy golf clubs.
Callaway has obviously been utilising the science of...