Incorporated Society of Musicians Rebrand

The Incorporated Society of Musicians (ISM) had become convoluted in structure and tired in operation.

Incorporated Society of Musicians Rebrand

Corporate/Brand Identity

Design and implementation costs under £100,000

Cog Design Ltd

EXECUTIVE SUMMARY

Founded in 1882 and currently with a membership of approximately 5000 individuals, the Incorporated Society of Musicians (ISM) is a membership organisation founded to:

‘promote the Art of Music, and maintain the honour and interests of the musical profession’.

The ISM has an amazing heritage but it had become convoluted in its structure and tired in its operation. It was perceived as irrelevant by its core audiences. Potential members weren't joining and existing members weren't engaging. Membership numbers had been stagnant for...

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