Plan Brasil: Learning without fear

Plan wanted to raise awareness for the silent but violent act of bullying. The organization developed a website that included interviews with experts, along with video testimonials, and news articles.

Plan Brasil: Learning without fear

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ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: BrazilDate program started/ended: 15th October 2009 to 15th February 2010

Product Description: Plan is an NGO that supports over 75.000 children in Brazil and 1.5 million worldwide.

Advertiser/Client Name: Plan BrasilMedia Channels: TV/Video/Radio Other Website: http://www.aprendersemmedo.org.br/

STRATEGY

Marketplace Challenge:

Bullying is a silent but important kind of violence, and we needed to mobilize people around the issue with low cost.

Target audience: Consumer

General public, particularly parents with children in school...

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