Microsoft Corporation: Microsoft Windows 7 Launch Parties

Microsoft wanted to reach tech enthusiasts and influencers to help promote Windows 7. Since a key component of the marketing message was that the wishes of regular users everywhere were taken into consideration, the company wanted Windows 7 to be explored and shared by friends and family.

Microsoft Corporation: Microsoft Windows 7 Launch Parties

House Party

ENTRY INFORMATION

Category: Information TechnologiesCountry where program ran: InternationallyDate program started/ended: June to November 2009

Product Description: Microsoft Windows 7 operating system

Advertiser/Client Name: Microsoft CorporationMedia Channels: EmailSocial NetworkingWeb DevelopmentWebsite: http://houseparty.com/webby

STRATEGY

Marketplace Challenge:

Microsoft was preparing for one of the largest and most important initiatives in its history - the worldwide launch of its Windows 7 operating system. Key to the marketing strategy was the message that Microsoft, in designing this operating system, had taken to heart...

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