Microsoft Corporation: Microsoft Windows 7 Launch Parties
House Party
ENTRY INFORMATION
Category: Information TechnologiesCountry where program ran: InternationallyDate program started/ended: June to November 2009
Product Description: Microsoft Windows 7 operating system
Advertiser/Client Name: Microsoft CorporationMedia Channels: EmailSocial NetworkingWeb DevelopmentWebsite: http://houseparty.com/webby
STRATEGY
Marketplace Challenge:
Microsoft was preparing for one of the largest and most important initiatives in its history - the worldwide launch of its Windows 7 operating system. Key to the marketing strategy was the message that Microsoft, in designing this operating system, had taken to heart...