AIDShilfe Vienna: Poken Promo

AIDShilfe wanted to spread a strong HIV and AIDS awareness message at its charity event. A campaign used the Poken to deliver its message.

AIDShilfe Vienna: Poken Promo

PKP BBDO

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: AustriaDate program started/ended: 16th May 2009

Product Description: Every year austria counts at least 500 HIV new infections. We need a surprising, catching and touching promotion against that.

Advertiser/Client Name: AIDShilfe ViennaMedia Channels: OtherWebsite: http://www.361degrees.at/echo_aidshilfe_poken_promotion/

STRATEGY

Marketplace Challenge:

Create a modern, innovative and surprising AIDS awareness promotion right in the middle of our target group. At Europe's biggest AIDS Charity Event: The Life Ball in Vienna. The Life Ball is well known (opening acts/speaches by: Elton...

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