Telia Danmark: Telia Flex CLC Additional Sales
OgilvyOne worldwide
ENTRY INFORMATION
Category: Communications/UtilitiesCountry where program ran: DenmarkDate program started/ended: From August 2009 and ongoing
Product Description: Telia Danmark is a mobile phone company. Telia Flex is a mobile subscription. And know as the cheapest in Denmark. The Telia Customer Life Cycle Program is an automated individualized customer dialogue.
Advertiser/Client Name: Telia DanmarkMedia Channels: Email
STRATEGY
Marketplace Challenge:
Running a mobile phone company is tough, because of high customer churn. So you have to do something out of the ordinary to keep...