NGO IHDI: Invasion

IHDI hoped to gain new contributors and volunteers from local commercial establishments for its program that shelters, treats, and reintegrates the homeless into society.

NGO IHDI: Invasion

SUN/MRM WorldWide

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: BrazilDate program started/ended: January 2010

Product Description: Located in the district of Ipiranga, São Paulo, Brazil, the NGO "IHDI" has, for 8 years, provided shelter and assistance to homeless people who live in the region through the project Welfare Station Lodging, having reintegrated 3.500 homeless citizens during this period.

Advertiser/Client Name: NGO IHDIMedia Channels: Direct MailTV/Video/RadioWebsite: http://www.garauina.com.br/invasion

STRATEGY

Marketplace Challenge:

Capture contributors and volunteers for the project from the NGO "IHDI" whose objective is to shelter,...

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