Doctors without Borders (MSF)

Doctors Without Borders needed to raise brand awareness and increase contributions. To reach an audience who knew little about the organization and who perceived it as somewhat elite due to the word "doctors" in its name, the organization sent a mailing from a doctor in Africa.

Doctors without Borders (MSF)

Hjaltelin, Stahl & Electric/Rainmaker

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: DenmarkDate program started/ended: November 2009

Product Description: Charity: Raising money to be able to provide medical assistence in third world countries.

Advertiser/Client Name: Doctors without Borders (MSF)Media Channels: Direct MailPrintTV/Video/RadioWeb AdvertisingWebsite: www.hjaltelinstahl.dk

STRATEGY

Marketplace Challenge:

We need to make the Danes understand why they should choose to donate to Doctors without Borders (MSF), instead of the other charity organizations, and thereby increase the awareness. MSF has a very low Top-of-mind awareness,...

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