IBM Rational Software Conference: The Proposal
Ogilvy Beijing
ENTRY INFORMATION
Category: Information Technologies
Country where program ran: China
Date program started/ended: May 2009 / August 2009
Product Description: IBM Rational software helps you deliver greater value from your investments in software and systems. It enables organizations to seize business opportunities, achieve precision in desired business outcomes, and execute with reduced risk and cost. The Rationale conference is a business forum that provides orientation about all the product’s benefits.
Advertiser/Client Name: IBM
Media Channels: Web Advertising
Website: http://events.csdn.net/IBM/RSC/
STRATEGY
Marketplace Challenge:
Every year a...