Air New Zealand: Nothing to Hide
99 Enterprise
ENTRY INFORMATION
Category:Travel & Hospitality/Transportation
Country where program ran: NZ/Global
Date program started/ended:6 May 2009 – 31 March 2010
Product Description:Air New Zealand is the country’s national air carrier, serving New Zealand domestic routes and all major international air routes.
Advertiser/Client Name:Air New Zealand
Media Channels: Social Networking Media Channel
TV/Radio Media Channel
Web Advertising Media Channel
Other Media Channel
STRATEGY
Marketplace Challenge:
Provide a concise description of the marketplace and the role of the product or service within the marketplace. Description should briefly recap industry...