Knorr Sidekicks Salty
Agency: DDB Canada
Section I – BASIC INFORMATION
Business Results Period (Consecutive Months): September 2009 – March 2010
Start of Advertising/Communication Effort: August 17 2009
Base Period as a Benchmark: September 2008 – March 2009
Geographic Area Covered: National (Canada)
Annual Budget Range: $3 – $4 million
Section II – SITUATION ANALYSIS
a) Overall Assessment
Knorr Sidekicks had long enjoyed a frequent place in the cupboards of busy families across Canada. Our primary target, the busy Mom, loved them because they were quick and easy to prepare and most importantly because their...