Capital FM: 2010 Summertime Ball
ARCHIBALD INGALL STRETTON…
CLIENT • Capital FM
THE TEAM • Brochan Watts, Frank Freeman, Kylie Lewis, Damian Bos, Geoff Gower, Mihir Rughani, Elena Mayoral, Pete Carlton.
WHAT IS WONDERFUL ABOUT THIS WORK? • Regular listeners love Capital FM. And they're avid social networkers. So instead of conventional media, we used these brand evangelists. We created a viral buzz with countless millions reached. This saw over 80,000 entrants recruit 256,000 friends from 150 countries.
OBJECTIVES• Help promote the Capital FM 2010 Summertime Ball. Attract new listeners by creating a huge buzz about...