Research in India: the latest trends - a report from the MRSI Annual Seminar
Dr Anupama Wagh Koppar
November 2010 saw a gathering of researchers and research users in equal strength for the 20th MRSI Annual Seminar. The Seminar, conducted by Market Research Society of India (MRSI) in association with ESOMAR (European Society for Opinion and Marketing Research), is an annual event and provides a forum to share success stories and exchange new ideas and techniques in research. The theme of this year was 'Unravelling the new age consumer'. It was a two-day seminar held in Mumbai and broadly covered technology...