Axe Skincare Crowd Innovation: Crowdsourcing and Co-Creating with Axe Consumers
Philippa Rose, Andrew Needham, Saul Parker
A PROBLEM SHARED IS A PROBLEM HALVED
A problem shared is a problem halved, goes the old saying. But what happens if you share a problem with millions of people? Are you left with a millionth of a problem, just mediocre ideas that have been designed by committee, great ideas that are commercially unviable or a brilliant workable solution you would never have found had you not engaged the wisdom of the crowd? These are just some of the questions...