Human life cycle: are the curves changing?

Umesh Kothari

This paper describes the psychographics of the Indian youth and child. The results are based on a study carried out in a sample size of over 8000 respondents across twenty centres in India.

Human life cycle: are the curves changing?

Umesh Kothari (Pathfinders) India

BACKGROUND

We are in a sociological food processor and the resulting compound of this churning is as yet unknown.

This is how a marketing consultant described the kaleidoscope which is India. Developing nations the world over are experiencing change in values and sociological structure concomitant to their development. While some globalization is a reality, the sociological trends in different societies have been different.

In India this trend was accelerated as a society which was closeted for decades was suddenly opened to such influences. The...

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