Local retailers counter multinationals
Tom Drtina, Incoma Praha, Czech Republic andEvzen Pospil, CMD, Czech Republic
GLOBALISATION EVERYWHERE RETAIL IS NO EXCEPTION
Imagine you are sitting at your nearest McDonald's, drinking Coke, wearing Levi's, Benetton and Nike, with a new Lego set for your kids in your bag; listening to Michael Jackson from the Sony loudspeakers, while people around are using their mobile phones or talking about the latest MTV or CNN news ...
So many hints, but I am afraid it is not enough for me to identify which country you are from. Maybe...