Player – The launch of the new name in racing and sports betting
Agency 303 PerthAdvertiser Racing and Wagering Western AustraliaAuthor Derry Simpson / Rene MiglioreTotal Campaign Expenditure $500 - $1 million
Consider for a moment, this situation – you are the custodian of a brand that has been established for 9 years, it is a well-known, well-supported brand in WA and generates revenue in excess of $80m for your business. Then out of the blue you get a phone call that pulls the rug out from under your feet. This phone call...