Hans Brinker Budget Hotel – Selling the worst hotel in the world
CAMPAIGN : SELLING THE WORST HOTEL IN THE WORLD
Client Company Name: Hans Brinker Budget Hotel
Brand Name: Hans Brinker Budget Hotel
Category: Long-term Effectiveness
LONG TERM BACKGROUND
The Challenge
Persuade cost conscious youth travelers to pay more for less.
Summary
The Hans Brinker Budget Hotel is one of the most expensive budget hotels in Amsterdam. It has little or no 'benefits'. The aim is to maximize value by selling more beds while keeping its high price level, even during the low season when competitors...