Warc Briefing: iPhone & Apps
Definition: The Apple iPhone is the market-leading smartphone. The iPhone and the associated App Store introduced the mainstream to mobile apps – small downloadable software applications used for games, tools and other features.
Quick facts
- More than 50m iPhones had been bought worldwide by April 2010i.
- There were more than 5bn downloads from the Apple App store in its first two yearsii.
- The number of mobile apps downloaded worldwide is expected to reach 50bn by 2012iii.
History and future outlook
Apple has...