GCAP Italy: Against The Poverty Press The 8 - Grey For Gcap

In 2009 G8 leaders were gathering for the G8 Summit – and GCAP Italy wanted to develop a strong communication to make citizens exert pressure on them.

GCAP Italy: Against The Poverty Press The 8 – Grey For Gcap

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).

For more information on this annual prize, visit www.warc.com/prize.

Campaign Details

Advertiser: GCAP ItalyAgency: Grey Worldwide ItalyBrand:Public...

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