Gender Differences in Privacy-Related Measures for Young Adult Facebook Users
Mariea Grubbs Hoy and George Milne
Social networking sites (SNSs) such as Facebook and MySpace have become primary gathering places for young adults. With an estimated population of 18.6 million (Rapleaf.com 2008), adults ages 18-24 years are the largest age cohort on these sites. College students are particularly attracted to Facebook, with more than one-quarter naming it their most visited Web site (emarketer.com 2009b). Here users can connect with others, “hang out,” and otherwise feel part of a community (emarketer.com2007). This connection...