Unilever UK Foods – Bertolli
Craik Jones Watson Mitchell Voelkel
THE TEAM
Mark Buckingham – Creative Director/Art Director David Brown – Creative Director/Copywriter Caroline Parkes – Planning Director Janet R Berry – Production Manager Louise MacLean – Account Director Isabel Colley – Account Director Fiona Scott – Managing Director
WHAT IS WONDERFUL ABOUT THIS WORK?
We wanted to create interest in something rather dull – spread for your bread – and get new customers to try it, by persuading them that it's healthy in an engaging, non-scientific way. We saw exceptionally high coupon redemption...