The Carbon Trust

This TEQUILA\London campaign, winner of a bronze in the B2B (Miscellaneous) category at the 2007 DMA Awards, raised awareness of The Carbon Trust, an environmental not-for-profit company backed by the UK government.

The Carbon Trust

TEQUILA\London

CATEGORY

Business to Business (Miscellaneous)

THE TEAM

Claus Larsen – Art Director Anna Jewes – Copywriter Jon Hale – Account Director Louise Harrington – Senior Account Manager Lloyd Sampson – Account Manager Allan Fraser-Rush – Planner Cordell Burke – Creative Director

WHAT IS WONDERFUL...?

We wrote 'Get ready for the low carbon economy' in carbon, and reinforced it with a giant carbon footprint. We brought in over 750 companies interested in managing emissions with the Carbon Trust, with a potential saving of 150,000 tonnes of carbon between them.

OBJECTIVES

To...

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