Save the Children
Save the Children
THE TEAM
Joe Barrell, Rebecca Walton, Mark Whatham, Rachel Palmer, Jeremie Bodin, Susan Davidson, Marian Rose, Solitaire Morton.Other contributors: Carat – Media agency, Incentivated – Mobile technology provider, Pell & Bales – Telemarketing bureau, GoGen – Telemarketing bureau.
WHAT IS WONDERFUL ABOUT THIS WORK?
Following the escalation of the Gaza crisis, we used high impact advertising to pressure the Government to push for a ceasefire. 12 inserts resulted in 183,000 text responses. Over 10 weeks we spoke to over 90,000 people, converting 9.3% with an average annual gift of £83 and ROI...