Gala Casinos
The Red Brick Road & Ruby
THE TEAM
Matt Davis, Richard Megson, David Miller, Ben Mitchell, Emma Holland, James Hidden, Dave Glenn, Karrie Fransman, Oliver Meech.Other contributors: FoskettMassey – Events and MediaVest.
WHAT IS WONDERFUL ABOUT THIS WORK?
Gala Casinos needed a marketing step-change to boost new memberships: people found casinos intimidating and unappealing. We went on the road with The Magic Bus: the campaign was unique to the sector and generated over 5,300 new members.
OBJECTIVES
To acquire new members throughout the UK by demonstrating that Gala Casinos were a fun place to spend a...