ARF Kicks Off "Re:think 2010" Conference on a Social (Media) Note

Geoffrey Precourt

As registrants began to assemble in New York for the Advertising Research Foundation's (ARF) annual "Re:think" conference, the organization offered a Sunday late-afternoon program that included a session on social media – more specifically, a workshop on "how to use the Web and social media to better understand how the multicultural consumer connects with brands." Geoffrey Precourt, Warc's U.S.

ARF Kicks Off "Re:think 2010" Conference on a Social (Media) Note

Geoffrey PrecourtWarc

As registrants began to assemble in New York for the Advertising Research Foundation's (ARF) annual "Re:think" conference, the organization offered a Sunday late-afternoon program that included a session on social media – more specifically, a workshop on "how to use the Web and social media to better understand how the multicultural consumer connects with brands."

Anita Lai, director of research of the strategic planning department at Uniworld Group, hit a topical note with the observation that listening – the principal information driver for social-marketing researchers –...

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