How Research Can Build Customer Loyalty – Insights from Data Matters 2010
Stephen WhitesideWarc
Gaining an in-depth understanding of consumers has never been more important than during the current financial crisis, but this process has also become more complicated as shoppers adopt a variety of new behaviours. Even for companies such as Wal-Mart, which have been able to turn the downturn to their advantage, understanding how to retain new customers once the recovery has begun will require a nuanced understanding of popular preferences. A number of presentations at the Data Matters conference, held in London in February 2010,...