Point of View: Media cybercrime

In January, traffic on one of Moscow's busiest roads came to a halt when ads on roadside video billboards were pre-empted by a porn video.

Media cybercrime

Joe Mandese

One night in mid-January, traffic on one of Russia's busiest roads came to a standstill as motorists stopped to crane their necks in disbelief at what was occurring on the big-screen video billboards that line Moscow's Garden Ring Road. For about 20 minutes the screens' normal advertising fare was pre-empted by a porn video that made even cosmopolitan Muscovites blush, and sent the Russian authorities into a frenzy in their attempts to turn it off.

It was the work of a new breed of computer hackers that have become increasingly brazen in their efforts to seize...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands