Hispanics And Media

This presentation discusses media consumption among U.S. Hispanics.
The group is bilingual, including both Spanish- and English-oriented households. Hispanics as a whole are more likely to be in work than whites, but less likely to be a homeowners. They are more likely to see their main responsibility as being to their family, rather than making the world a better place. Average incomes are also much lower. The group places higher importance on family mobile phone plans and contracts which allow them free international calls. There is also a general desire for more "media relevance", for example, through TV shows specifically created for a Hispanic audience; three in four...

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