Resolving innovation's Catch 22

Peter Mitchell

`Innovation' was the panacea for most business problems during the past decade, but scepticism is growing.

Resolving innovation's Catch 22

Peter Mitchell

The current obsession with innovation may be overlooking how companies really succeed over time. Rather than relying on innovation as a 'quick fix', competitive advantage comes from building an 'inheritable' corporate culture that consistently seeks superior performance.

As the new century rushes towards us, what, I wonder, will it bring by way of the next big management idea? Which business guru will shortly unveil the new management credo that should guide our thinking through the early 2000s?

Whatever that idea is, now lurking below the millennium horizon, it will have a tough act to...

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