Looking Up - Marketing from the Bottom Up

J. Walker Smith summarises The Futures Company white paper, "A Darwinian Gale: The Recovery Consumer Marketplace in the Era of Consequences".

Looking Up – Marketing from the Bottom Up

J.Walker SmithYankelovich MONITOR®

Recently, I ran across two sobering pieces that helped clarify my thinking about the state of the U.S. economy. The economy is in a perilous position, and the next six months will test the mettle of Americans.

But as tough as things may get, despair is unwarranted. It's not helpful. It offers no answers. It's not even appropriate. Not for anyone, certainly not for marketers. Despair saps the very energy that will enable people to rise to the challenge. And marketers need energy because the importance and value...

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