Y Reports - New Health Horizons, A New Look at 50-65's

This 2006 report is based on the Yankelovich MONITOR, providing insights on the attitude to health in the U.S.

Y Reports - New Health Horizons, A New Look at 50-65's

METHODOLOGY AND APPROACH

MONITOR 2005/2006 Methodology:

  • Nationally projectable (all 50 states!)

  • Adults 16+

  • 4354 respondents

  • Three recruiting methodologies – door-to-door, RDD, web

In this analysis, we compare the 50–65 consumer target to those consumers age 66 and older and those 40–49.

In a few instances, we show how the attitudes of 50–65 year-olds have changed

  • This gives a sense of how needs are shifting as more Baby Boomers populate this segment

A FORMIDABLE “OLDER” MARKET

3/4 OF THE 50–65S: BABY BOOMERS

A QUICK LOOK AT GENERATIONS

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