Virtual store checks are key to greater retail effectiveness

Chuck Young

Senior managers of retail chains spend a lot of time travelling to visit stores in their chains. Resources would be saved if they could conduct store checks via a web portal.

Virtual store checks are key to greater retail effectiveness

Charles Young

The Senior Managers of large retail businesses spend a lot of time travelling to visit stores in their chains. One reason for this is that, regardless of how strongly central planning dictates the communication content and layout of the store, variations in physical space and local competitive circumstances introduce differences in how each store presents its contents to the public.

These variables contribute to differences in sales from one store to another. Understanding the differences is why managers want to walk through each store and read it with their...

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