From Pictures to Pixels: Kodak Creates New "Moments"
Geoffrey Precourt
Once upon a previous generation of marketing executives, the annual meeting of the Association of National Advertisers (ANA) - an exclusive enclave of senior marketers held, by tradition, at the Greenbrier Resort in the hills of West Virginia - was a hard-working, proper, nose-to-the-grindstone annual event with austere speakers deliberating (often at length) on the steady tick-tock progression of the marketing profession.
And, it's reasonable to say that never did any of those gatherings have the energy or frenetic pacing of a presentation like the one offered by Jeffrey W....