Asia Pacific and the rise of digital

Siân Jones

In its proprietary study on 2010 predictions in the APAC region, Carat unveils that improving market conditions will push media prices up by 8–10% on average next year.

Asia Pacific and the rise of digital

Siân Jones

Marketers looking to maximise their investments in the Asia-Pacific (APAC) region should seek to lock in to longer-term content deals, across a wider range of media in order to combat the effects of high media inflation. In its proprietary study on 2010 predictions in the APAC region, Carat unveils that improving market conditions will push media prices up by 8–10% on average next year, which dictates that marketers will have to be more careful with how they spend their money if they want the best deals.

Next year, advertising expenditure growth...

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