Perspectives 2008 - Using brands to drive business results
Chelsea Greene
The third annual Breakaway Brands® valuation study
FORTUNE magazine, Landor Associates and Stern Stewart’s BrandEconomics® recently published the third annual Top Ten Breakaway Brands list for 2007. Unlike other brand rankings, this study objectively measures return on sustained investment in brand in terms of both financial value and brand strength.
Quantitative consumer perception data, as measured by Young & Rubicam Brands’ BrandAsset® Valuator, identifies the 10 brands in the U.S. that have achieved the greatest percentile increase in brand strength over a three-year period. We then calculate the financial...