Sustainability, higher margin opportunities & economic crises – Lessons from the global study of premium products
Marco Bevolo and Alex Gofman Philips Design, The Netherlands
Howard Moskowitz Moskowitz Jacobs Inc., United States
“I see sustainability as a pyramid ranging from required compliances to potential opportunities, for companies and brands. At the bottom level, you have the need to ensure legal compliance to the law in the countries where you operate. This is pure risk management, a basic necessity and a hygiene factor indeed… At a higher level, I see sustainability issues as an opportunity to...