Philips: Make the Switch

Lightbulbs are low interest, have had little innovation for over 100 years and have become increasingly commoditised.

Philips: Make the Switch

EnvironmentVivid Brand

EXECUTIVE SUMMARY

Lightbulbs are low interest, have had little innovation for over 100 years and have become increasingly commoditised. However the world has changed for the humble lightbulb – climate change has suddenly become a priority for government and energy saving a priority for consumers.

In 2005, before Philips had reacted themselves, Vivid presented their client with a compelling design-led strategy to communicate the improved energy saving range to drive new and increased purchasing behaviour.

Using only in-store communication, the “Make the Switch” point-of-sale design turned a lightbulb purchase into an environmentally rewarding...

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