Chicago Town Deep Dish
Packaging Branded – food & drinktdg The Design Group
EXECUTIVE SUMMARY
In a very competitive marketplace at a period of intense pressure on consumer spending, Dr. Oetker (previously Schwan's Consumer Brands) found that sales of one of their flagship brands, Chicago Town Deep Dish pizzas, were going backwards. A design change in early 2008 had no positive impact on their sales so they knew they had to do something different in order that stretch targets were met in 2009 and ensure the long term health of the brand.
Chicago Town Deep Dish needed to update...