Seeing the Light: Consumer Values and Attitudes in the Recovery Era - A Summary of The Futures Company's Presentation

Siân Jones

This paper reports on the Futures Company's "Seeing the Light" event in September 2009, that looked ahead to the likely trends that will characterise consumers and markets in the post-recession and recovery era.

Seeing the Light: Consumer Values and Attitudes in the Recovery EraA Summary of The Futures Company's Presentation

Siân JonesWARC

The economic crisis has brought about a change in consumer values and attitudes. The Futures Company set about defining these changes for the UK and identified ways to connect with the new consumer at its 'Seeing the Light' event in September. It was all about looking to the future - anticipating the recovery marketplace and not the recession market place.

A popular prediction is that a return to basics will follow with people adapting to a more frugal lifestyle...

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