ESOMAR Congress 2009: neuroscience, global consumer trends and marketing to children
James Aitchison
James Aitchison, managing editor of Warc, reports from ESOMAR Congress 2009 on trends in neuroscience, global consumer trends, and the issue of children and research.
You can access his report from the first day of the annual event, being held in Montreux, via the link below:
- ESOMAR Congress 2009: brands and consumers in the downturn
Problems for the creative mind
The startlingly young Jonah Lehrer (27) is a former a Rhodes Scholar and author of Proust Was a Neuroscientistand the more...