Arm & Hammer “Secret”
BUSINESS SITUATION AND CAMPAIGN OBJECTIVES
Introduced by Church & Dwight in 1867, ARM & HAMMER baking soda is one of today's most trusted and most enduring brands. For generations, consumers have used ARM & HAMMER for so many things from baking a cake to keeping the refrigerator fresh to getting laundry extra clean to even brushing teeth. This versatility makes ARM & HAMMER baking soda truly magical.
In 1968 ARM & HAMMER baking soda was a household staple but only a $10MM business. Then in 1970 ARM & HAMMER introduced its first baking soda formulated product...