Painting simplicity: Learning from valentine's case
Lluis Martinez-RibesESADE, Spain
Paulina SalazarM+F=! Consultants, Spain
INTRODUCTION
To understand is better than to see.
Almost nobody doubts of the importance of innovation for retail success. It is also evident that the shopping experience plays a key role in stimulating customers not only to purchase once, but also to return.
The challenge is to decide which road is better when going-to-the-innovation in retailing and also to create a no nonsense shopping experience.
This paper is about a real retail case that demonstrates a proven holistic method to create innovation in retailing, including...