Applying the 1991 Census data

The article describes in some detail the 1991 Census data, now beginning to appear. The new features in the census will further enlarge the commercial importance of the new geodemographic methods for local targeting.

Applying the 1991 Census data

Keith Dugmore

'A bad mistake in locating just one new superstore could alone justify a large part of the total cost of the Census...' The 1991 data are at last beginning to appear, and will further enlarge the commercial importance of the new geodemographic methods. This paper lucidly explains: the wide range and many uses of the data; proprietary services; how the statistics will be delivered; and the minute areas which can now be mapped and analysed. It shows how Census information can be enhanced by other datasets, eg customer postcodes; and ends with a...

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