AMI – Keep on Smiling
Category: Corporate Reputation/ImageAgency: DDB New ZealandAdvertiser: AMICampaign: Keep on Smiling
SUMMARY
Business growth is hard to come by at the best of times but in a low involvement, high inertia category such as insurance it's even harder. Coupled with a market place that is getting mixed signals about your brand and it's almost impossible.
AMI set the record straight with a brand re-launch that defined its role and place in not just the world of insurance but people's lives. They did it using something as simple as a...