Does advertising grow markets? More evidence from the United Kingdom
Tim BroadbentOgilvy & Mather Asia Pacific
INTRODUCTION
The British Government had a problem. The national diet was worsening, so much so that many men were not healthy enough for the Army. Previous generations had eaten home-cooked meals, a fairly nutritious mix of grain and vegetables with a little fatty meat. This generation was eating store-bought foods, less nutritious but more expensive. What was to be done? How to wean the poor off too much sugar and white bread?
This situation sounds contemporary but actually occurred in the 1790s (Colquhoun...