Fairy Non-Bio – Focus for growth

Rebecca Barry, Mike Treharne and Gurdeep Puri

Fairy Non-Bio was a well-known brand, holding a safe number two position in its category, but also registering largely static rates of growth.
Agency: Leo BurnettAuthors: Rebecca Barry, Mike Treharne and Gurdeep Puri

Fairy Non Bio – Focus for growth

Nothing changes your life like having a baby. Your home, your car, your holidays, your bank balance, they all change. Your life is completely different to the one you had before. And it's not just the big things, it's the little things too....the time you go to bed, the food in your fridge, actually being able to read a Sunday paper, and yes, you even change your brand of washing powder. Having a baby prompts more changes of brand choice...

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