DHL – Football Delivered
BRAND BACKGROUND
DHL is the largest logistics company in the world. As one of the most known B2B brands in Sweden, DHL has no primary need to build brand awareness. The company has been through several changes during the last ten years, which has lead to a more centralised organisation. All together, this has created a feeling of distance in the relation and lack of local presence from the customer's perspective.
DHL Express Sweden identified sponsorship as a good marketing tool to become a more attractive logistic partner in Sweden.
SPONSORSHIP STRATEGY
With DHL's core values...