Eurostar – The Eurostar Quest
Agency name: Space Client name: Eurostar Category: Digital Communication Country: UK
BACKGROUND
In spite of carrying more people to London, Paris and Lille than all the airlines put together, Eurostar – the high speed, intercontinental rail operator – faced two key challenges in 2006:
Europe: Paris and London had lost relevance and appeal as short-break destinations given the accessibility (in distance and price) of other more 'interesting' cities served by low cost airlines.
International:Eurostar carried low levels of brand awareness in growing markets outside of Europe, yet offered...