Visibility versus Surprise: Which Drives the Greatest Discussion of Super Bowl Advertisements?
Jim NailTNS Media Intelligence/CymfonyCymfony, a TNS Media Intelligence company, tracked all 39 Super Bowl advertisers from January 1 through February 11, 2007, using our Orchestra platform to aggregate, classify, and analyze mentions of these advertisers across internet news sites, TV broadcasts (thanks to our partner, Critical Mention), and social media sites (e.g., blogs, discussion boards, etc.) In this article, we will use the term "coverage" when referring to traditional media articles, "discussion" when referring to posts in social media, and "volume" when referring to the total...